We are Latitude. 
Defending your brand.

Honesty, Integrity & Professionalism

6.3690° S, 34.8888° E

About Us.

Latitude IP Africa was formed in response to the exponential growth  of  counterfeiting in Africa in recent years. Overseas investment, particularly along the east coast, has opened the market to counterfeit importation and ilicit goods.  The proximity to the Suez canal coupled with lower labour costs has led to an increase in local production.  Our Mission is to deliver high quality, ethical programmes to enable our Clients to protect their intellectual property rights.

Our Ser​vices.

Anti-counterfeiting.

CUSTOMS PROGRAMME

We offer a comprehensive Customs Programme which includes; registration of trademarks; liason with customs officers for detention and seizure issues; officer training and intelligence gathering.

MARKET OPERATIONS

Our investigators are active in local markets and use gathered intelligence to track distributors and importers of counterfeit goods. Thereafter, we are able to coordinate raid actions with enforcement bodies where appropriate.

INVESTIGATIONS

Our teams are trained to gather and analyse intelligence, through covert surveillance, purchasing programmes and market surveys. 

MARKET SURVEYS

China's vast investment in infrastructure has led to increased opportunities for counterfeiters in terms of lower production costs and proximity to market. We carry out regular surveys to provide brands with current trends and legal options.

INTELLIGENCE

Latitude proactively identifies and develops intelligence using a variety of tools. Our information and mapping graphics enable our Clients to focus budgets and take strategic decisions to protect ​their Intellectual Property rights.

TRAINING

Education is the foundation of  solid brand protection programmes. Latitude organises officer trainings across the African continent, focusing on brand awareness, security measures and anti-corruption messaging.

Risk Management.

MARKET RESEARCH

Africa is changing at an unprecedented rate as overseas investment  pours into the continent, particularly from China. Our talented team are ideally positioned to assist you with research and due dilligence matters.  

RISK MANAGEMENT

We work closely with our clients to analyse risk and to implement processes to minimize threats to the business. 

COMPLIANCE 

Corruption is  a serious threat to business in Africa. It is important to insist on ethical behaviour from all Partners. Latitude adheres to the highest standards, and carries out trainings and audits to protect companies from complaince risk.

Our Ethics.

Our words and actions form our values and the environment in which we live and work. We strive to build an inclusive and safe  environment where we can deliver excellence in everything we do. Latitude's basic principles and values are built around honesty, trust and the highest standards of ethical behaviour, enshrined during the founding of the business. We expect the same standards from those that we work with including our enforcement partners and clients. It is important that we behave with integrity at all times to protect the reputation of Latitude IP. Preserving our Clients’ trust is more important than any benefit we might get from doing business improperly.

LATITUDE IP AFRICA LTD
PO. Box 1928, Kimara Ward,  Suka Street, Morogoro Rd 
Dar Es Salaam |  Tanzania

© 2021 Latitude IP Africa Ltd. All Rights Reserved.